design layout

The Rojo menu design features a striking combination of red, white and black colours to create a clean and contemporary look. The hand-drawn style illustrations used in the menu make it fun and interesting while highlighting the Mexican cuisine offered. The challenge for this design was to find a way to highlight the Fajita section. I accomplished this by creating a box that had a red ribbon that was consistent with the front cover ribbon of the menu. My typography choices are easy to read and complements the overall design. The use of white space in the menu enhances the clean look of the design while making it easier for customers to navigate. Altogether, the Roco menu design draws attention and entice customers to order and enjoy the traditional Mexican dishes.